Publicis Agencies Take Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

A group of 30 employees from across Publicis Groupe–including Saatchi & Saatchi chief strategy officer Wanda Pogue–woke up at around 3 a.m. last Friday morning to take part in USAA’s 20th annual Zero Day PT.

“Usually as an agency person you are given a deck and you’re told this is a consumer, this is what they do and this is how they feel. We just went through an experience that I think is completely transformative,” Pogue said. “Do we know everything there is to know? Maybe not, but can we empathize a little more with our men and women who serve this country? Absolutely.”

This was the first year any outside group was allowed to participate in USAA’s event, this year held at USAA headquarters in San Antonio, Texas. Each year participants perform basic military training from running a mile and a half to obstacle courses and push-ups, all before the sun comes up.

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