Meet Jason Alexander, Tide: Saatchi & Saatchi NY
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WATCH TIDE TURN JASON ALEXANDER INTO A CGI HOODIE IN SUPER BOWL SPOT Procter & Gamble brand is back in game backing Hygienic Clean, a product line buoyed by the pandemic and its hoodies
For Your Consideration
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Women in Film by Saatchi & Saatchi New York
NDSS: #LawSyndrome
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New NDSS "Law Syndrome" Campaign Pushes Congress to Change Outdated Laws
Saatchi & Saatchi N.Y. Names Daniel Lobatón as Chief Creative Officer
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Daniel Lobatón is the first chief creative to be promoted from within at Saatchi & Saatchi New York.
Saatchi NY awarded Marketing Agency of the Year by The Drum
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Saatchi NY doubled-down on its momentum in 2018, bringing in key leadership like Taras Wayner, CCO, and attracting new clients, including Atlantis Paradise Island, as well as delivering breakthrough work for their legacy brands. As the agency’s roster and projects evolved throughout 2018, Saatchi continued to build its diverse talent base and push boundaries with innovative brand experiences. Read…
Tide: Gronk and Sport Odor Defense Protection
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Tide will take the odor out of any athlete’s gear.
Luvs: Haircut
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When you skip the barber and go straight for the bowl cut, you’re an experienced parent.
The Top 50 Companies Working Not Working Creatives Want to Work Next 2018
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Saatchi & Saatchi was honored as one of the top 50 companies creatives want to work. Read the full article here.
National Down Syndrome Society and Saatchi NY win a Gold Lion at this year’s Cannes award show
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The C21 initiative was created to bring awareness and change to the outdated laws that prohibit those with Down Syndrome from pursuing independent lives without risking their Medicaid.
Saatchi NY wins big at Cannes – takes home Grand Prix and Titanium Lions for “It’s a Tide Ad”
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The Super Bowl campaign, “It’s a Tide Ad,” also collected a Gold, 2 Silver and 2 Bronze Lions at this year’s festival.
Walmart: Brand Purpose
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Parents don't save money for themselves. They save to make a better life for their littles.
Tide: Bradshaw Stain
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During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the
Tecate: Beer Wall
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2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United Stat
