Tide 'Always On'

Most people don’t know Tide bottles are recyclable. So to educate them we created #TideKeepsies. 

It’s a stop-motion, micro-content video series that showcases different ways to upcycle Tide bottles. Each video posted on Vine, Twitter, and Facebook drives to a respective pin on Pinterest that gives step-by-step instructions on how to make a #TideKeepsie. Each pin also drives back to their respective Vine video to allow those who came across the Pin first to see exactly how all the pieces come together. 


Tide: Bradshaw Stain

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During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

Tecate: Beer Wall

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2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United Stat

Pampers #betterforbaby Surprises

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In Hush Little Baby we asked the world to share what they do to be #betterforbaby, and were overwhelmed by the response from parents all around the world. So we decided to surprise a few mothers by fulfilling their pledges.