Most people don’t know Tide bottles are recyclable. So to educate them we created #TideKeepsies.
It’s a stop-motion, micro-content video series that showcases different ways to upcycle Tide bottles. Each video posted on Vine, Twitter, and Facebook drives to a respective pin on Pinterest that gives step-by-step instructions on how to make a #TideKeepsie. Each pin also drives back to their respective Vine video to allow those who came across the Pin first to see exactly how all the pieces come together.