It’s that simple — a box of Lucky Charms is full of, well, lucky charms... and they’re pretty lucky. So, we set out to show people just how lucky they are. Lucky enough to bring you, your roommate, your favorite contestant on a reality show, or your fantasy football sleeper pick a little boost. Lucky enough to help you land that promotion, or build up the confidence to go on that dating-app date. Wherever Millennials can use a little bit of luck, Lucky Charms is there to help.