Honey Nut Cheerios: Beehive Billboard

Cheerios needed to show the world that real honey goes into every box of Honey Nut Cheerios. And nothing shows real ingredients as well as real ingredients. So, with the help of a Florida beekeeper and 500,000 of his hardest working bees, we transformed a billboard into a living beehive and showed people how our most important ingredient is made. And we showed people how it tastes, by using the honey from the billboard to create the first-ever boxes of Honey Nut Cheerios made with local honey.

Tide: Bradshaw Stain


During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

Tecate: Beer Wall


2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United Stat

Pampers #betterforbaby Surprises


In Hush Little Baby we asked the world to share what they do to be #betterforbaby, and were overwhelmed by the response from parents all around the world. So we decided to surprise a few mothers by fulfilling their pledges.