Head & Shoulders "Shoulders of Greatness"

Head & Shoulders launched the "Shoulders of Greatness" integrated campaign in conjunction with the start of the 2015 NFL Season on August 28 with an epic :60 spot starring Beckham which showcases his iconic hair and everything he carries on his shoulders. Former Pittsburgh Steeler Troy Polamalu also plays a role in the campaign; he welcomes Beckham to the team after 6 years as a Head & Shoulders “mane man.” 

Tide: Bradshaw Stain


During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

Tecate "Beer Wall"


2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United Stat

Pampers #betterforbaby Surprises


In Hush Little Baby we asked the world to share what they do to be #betterforbaby, and were overwhelmed by the response from parents all around the world. So we decided to surprise a few mothers by fulfilling their pledges.