Tide: Bradshaw Stain

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the conversation around the spill. As the internet buzz hit its peak, Tide claimed the stain—and showed the world how to get it out.

Tecate "Beer Wall"

2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United States as part of his campaign rhetoric.

This opened up a unique opportunity for Tecate, a Mexican beer brand aiming to expand beyond its Hispanic bi-cultural market to a general audience, to insert itself into the conversation – with tongue firmly in beer-filled cheek, of course. And since Tecate hails from an eponymous town that literally straddles the U.S. – Mexico border, it made perfect sense to propose a wall of a different kind.

Behold the Tecate Beer Wall – a wall perfectly sized to unite people over beer instead of dividing them. And judging by the reaction on social media, that’s a wall thousands of people would be quite willing to pay for. 

CoorDown "How Do You See Me"

Italy’s national organization for people with Down syndrome, CoorDown, has teamed up with Saatchi & Saatchi for the fifth consecutive year, this time enlisting the help of the New York office to create a campaign for World Down Syndrome Day on March 21st

The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me’ that features Anna Rose Rubright, a girl with Down syndrome narrating the life she wants to have, played by actress Olivia Wilde. This metaphor is aimed to ignite a conversation around how those living with Down syndrome see themselves and how they are often times disadvantaged when people pre-judge them based on their condition. People with Down syndrome are still too often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.

The objective of the new CoorDown campaign, in line with World Down Syndrome Day’s theme (My friends, my community), is to help create a culture of diversity and to encourage new pathways for inclusion in schools, in the working environment and inside communities where people with Down syndrome live.

The campaign also includes the hashtag, #HowDoYouSeeMe, to help amplify a call to action and start a conversation. 

Honey Nut Cheerios "Beehive Billboard"

Cheerios needed to show the world that real honey goes into every box of Honey Nut Cheerios. And nothing shows real ingredients as well as real ingredients. So, with the help of a Florida beekeeper and 500,000 of his hardest working bees, we transformed a billboard into a living beehive and showed people how our most important ingredient is made. And we showed people how it tastes, by using the honey from the billboard to create the first-ever boxes of Honey Nut Cheerios made with local honey.

Lucky Charms "They're Pretty Lucky"

It’s that simple — a box of Lucky Charms is full of, well, lucky charms... and they’re pretty lucky. So, we set out to show people just how lucky they are. Lucky enough to bring you, your roommate, your favorite contestant on a reality show, or your fantasy football sleeper pick a little boost. Lucky enough to help you land that promotion, or build up the confidence to go on that dating-app date. Wherever Millennials can use a little bit of luck, Lucky Charms is there to help.



The Brotherhood/Sister Sol, a New York-based youth development organization that has been centrally involved in the efforts to reform the NYPD’s “Stop & Frisk” police policies, has launched a provocative new campaign today to raise awareness of “The