CoorDown "How Do You See Me"

Italy’s national organization for people with Down syndrome, CoorDown, has teamed up with Saatchi & Saatchi for the fifth consecutive year, this time enlisting the help of the New York office to create a campaign for World Down Syndrome Day on March 21st

The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me’ that features Anna Rose Rubright, a girl with Down syndrome narrating the life she wants to have, played by actress Olivia Wilde. This metaphor is aimed to ignite a conversation around how those living with Down syndrome see themselves and how they are often times disadvantaged when people pre-judge them based on their condition. People with Down syndrome are still too often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice.

The objective of the new CoorDown campaign, in line with World Down Syndrome Day’s theme (My friends, my community), is to help create a culture of diversity and to encourage new pathways for inclusion in schools, in the working environment and inside communities where people with Down syndrome live.

The campaign also includes the hashtag, #HowDoYouSeeMe, to help amplify a call to action and start a conversation. 


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