NDSS: #LawSyndrome

The National Down Syndrome Society, with help from Saatchi New York, has launched a new campaign called #LawSyndrome. 

Law Syndrome affects 100% of people with Down Syndrome. It's a series of antiquated laws that prevent them from pursuing jobs or independence without risking their Medicaid. 

Text Law Syndrome to 52886 or visit Lawsyndrome.org to learn how you can help. 

Head & Shoulders: Shoulders of Greatness

Like Odell Beckham Jr. our shoulders carry a lot of names. In the end, the only name that matters is your own. One thing you should never carry on your shoulders is dandruff. Because shoulders were made for greatness, not dandruff. 

Luvs: Haircut

When you skip the barber and go straight for the bowl cut, you’re an experienced parent. By their second kid, every parent is an expert, and more likely to choose Luvs than first time parents. 


Tide: Bradshaw Stain

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During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

Tecate: Beer Wall

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2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United Stat

Pampers #betterforbaby Surprises

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In Hush Little Baby we asked the world to share what they do to be #betterforbaby, and were overwhelmed by the response from parents all around the world. So we decided to surprise a few mothers by fulfilling their pledges.