Wanda has over 20 years of experience in strategic planning and brand building. Her competencies are consumer understanding, strategic development and idea generation for high-profile global brands. Wanda started her career in Marketing Research, soon bringing her quantitative and qualitative research expertise to the agency world. She specialized in US Hispanic and multicultural markets for several years helping clients better understand and establish their brands among this growing and important consumer segment. She then moved into a Regional Strategic Planning role at Saatchi & Saatchi in Latin America. Her very human and sensitive strategic approach has been recognized by industry's major awards, from Effies to Cannes Lions.