A career lived at the intersection of ideas, creativity, communication, technology, media and data. A future oriented experience/creative strategist fueled by the ambition to shape business and consumer experiences for a restless world. Endless enthusiasm for new discoveries and discoveries in search of an application.
Notable clients include: P&G, Walmart, Jet.com, Mead Johnson, GSK, Mondelez, United Airlines, JP Morgan Chase, Dell, IBM, Sun Microsystems, Netscape, Levi’s Strauss, Exxon/Mobile, Penton Media, and an entrepreneurial product venture.
Cross industry experience includes: Advertising: "Digital" (Social/Mobile/Emerging/Proximity/Ecommerce etc.); CRM; Data Strategy; Brand Strategy; Search (Product Development); Publishing; Media; Ad Tech.
Currently working across the entire client portfolio of Saatchi & Saatchi NY to embed digital, experience and behavior principles in to the work and work process.
Preeya began at Saatchi & Saatchi as Global Digital Director in 2014. She led the FY 14/15 Olay migration of all digital work to the Saatchi & Saatchi network for Global, NA, IMEA, APAC and LA.
Other key roles prior to Saatchi & Saatchi include Group Director of Experience (Digital) Strategy at mcgarrybowen, NY where Preeya worked to develop the agencies overall Experience Strategy offering and to drive digital growth for key clients such as United Airlines, JPMorgan Chase and Mondelez International. And, VP, Planning Director at Wunderman where she led Global Digital Strategy and CRM for Levi’s and Dell and developed a digital first, data driven, global CRM strategy and platform.
An entrepreneur at heart, prior to joining Wunderman, Ms. Vyas was Co-founder and Director of Strategy (Product & Communication) at Xposure, LLC a media technology company with a product suite designed to enable digital publishers, across categories, to share in the advertising opportunities created by major search engines and maximize content visibility. At Xposure she helped to steward nine years of product development, innovation and growth.