Tide Wins the Super Clio for Best Ad Campaign of the Super Bowl

Saatchi New York’s “It’s a Tide Ad” campaign for Super Bowl LII got the stamp of approval from a group of top advertising creatives today, winning the Super Clio, honoring the game’s best work.

The four Tide spots, which were also chosen by Adweek as the best of the game, played around with the idea that every ad with people wearing clean clothes—most of them, when you think about it—is, by default, a Tide ad.

Read more here: http://www.adweek.com/creativity/tide-wins-the-super-clio-for-best-ad-campaign-of-the-super-bowl/

 


Atlantis, Paradise Island Selects Saatchi NY as AOR

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Bahamas resort Atlantis, Paradise Island selected Saatchi & Saatchi New York as its agency of record, tasked with leading its advertising and communications efforts. “We are excited to name Saatchi & Saatchi as Atlantis, Paradise Island’s official agency partner. Authenticity is at the core of who we both are as brands,” Atlantis, Paradise Island president and managing director Audrey Oswell…

Saatchi & Saatchi New York Appoints Taras Wayner as Chief Creative Officer

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Saatchi & Saatchi New York has announced the appointment of Taras Wayner as Chief Creative Officer, effective September 1st. Wayner will oversee all creative communications across the agency’s client roster, which includes Walmart, Procter & Gamble, USAA and NDSS, and will play a key role in further developing the agency’s creative talent. “The moment I met Taras I knew he…

Preeya Vyas to speak on Digital Storytelling Panel

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Our Managing Partner, Digital, will participate on a panel at the Digital Storytelling Conference this week in Manhattan. Learn more and see the other speakers here: http://www.talkforumnyc.com/talk-conference/engage-the-nyc-digital-storytelling-conference/

CCO Javier Campopiano featured on Movidiam Podcast

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Javier Campopiano addresses the new influences for agencies, the permanence of relationships, the mantra of Saatchi and the fallacy of ‘thinking outside the box’.  Listen to the full podcast or read the transcript here: https://www.movidiam.com/blog/713/javier-campopiano-saatchi--saatchi--nothing-is-impossible-