Saatchi NY doubled-down on its momentum in 2018, bringing in key leadership like Taras Wayner, CCO, and attracting new clients, including Atlantis Paradise Island, as well as delivering breakthrough work for their legacy brands.
As the agency’s roster and projects evolved throughout 2018, Saatchi continued to build its diverse talent base and push boundaries with innovative brand experiences.
Bahamas resort Atlantis, Paradise Island selected Saatchi & Saatchi New York as its agency of record, tasked with leading its advertising and communications efforts.
“We are excited to name Saatchi & Saatchi as Atlantis, Paradise Island’s official agency partner. Authenticity is at the core of who we both are as brands,” Atlantis, Paradise Island president and managing director Audrey Oswell…
Ad Age recently listed the three creative masterminds on their list of “Creatives You Need to Know.” Bichler, Lobaton and Biorcio were behind the “It’s a Tide Ad” Super Bowl campaign, among many other key initiatives on Tide, Olay and more.
A group of 30 employees from across Publicis Groupe–including Saatchi & Saatchi chief strategy officer Wanda Pogue–woke up at around 3 a.m. last Friday morning to take part in USAA’s 20th annual Zero Day PT.