Saatchi & Saatchi New York Announces Change in Leadership

Saatchi & Saatchi announces a change in leadership in their New York office, with Brent Smart, CEO & Jay Benjamin, CCO leaving the agency effective September 1st.

Smart says, “Jay and I started this journey of reinventing Saatchi New York together as partners, and we’ve decided to finish as partners, as we both leave the agency to pursue other opportunities. For me personally, after five years with the agency it’s time for a change, and the time is right to do that now with the right succession in place, which is something we’ve been talking about for a while.”

“I’m incredibly proud of the team at Saatchi & Saatchi New York, and especially of being named Creativity’s Comeback Agency of the Year. It’s been a true labor of love and an honor to work with such an amazing roster of brands. I’m very excited for what’s next for myself and for the agency. The view was pretty good too,” says Benjamin.

Andrea Diquez, current President of the New York office will assume the role of CEO, effective immediately, while continuing in her leadership role on P&G. Javier Campopiano, previously Chief Creative Officer of Latin America for Saatchi & Saatchi, will partner with her as the new Chief Creative Officer in New York as of September 1st.

Ms. Diquez was named President in late 2015, charged with day-to-day agency operations and client relations, along with running the global Olay account for Procter & Gamble. Andrea began her career at Saatchi & Saatchi New York in 1995 and has held a variety of regional and global roles, including leading some of the agency’s most famous work on Tide. She was named CEO of Saatchi & Saatchi Mexico in 2011 and returned to New York in August 2013 to run the Olay business as EVP Global Director. 

Javier has 20 years of global industry experience and was most recently CCO at FCB NY prior to re-joining Saatchi in 2014. A globally recognized talent, Javier has been awarded over 30 Cannes Lions throughout the course of his career including an Outdoor Grand Prix.

“We greatly appreciate the vision and passion that Brent and Jay have brought to the agency during their time here and we thank them for their contribution. We’re looking forward to the next chapter of Saatchi NY under Andrea and Javier's leadership as we continue to focus on the success of our clients,” said Robert Senior, CEO Worldwide of Saatchi & Saatchi.