Saatchi NY Named Creativity Innovators Comeback Agency

Delivered Fresh Ideas for Walmart, Pampers and More

It's not often that you can tie fiber cereal and diapers to some of the year's best creative, but such was the case in the hands of Saatchi & Saatchi, New York. Under the leadership of Chief Creative Officer Jay Benjamin, the agency saw a massive creative turnaround that made us look forward to each new ad as the months went by. The shop delivered an impressive body of work that spanned from the heart-warming to the gut-busting and truly deserved the Creativity Innovators Comeback Agency honor for 2015.

Read the full article: http://adage.com/article/special-report-agency-alist-2016/creativity-innovators-comeback-agency-saatchi-saatchi-york/302302/

 


Preeya Vyas to speak on Digital Storytelling Panel

News

Our Managing Partner, Digital, will participate on a panel at the Digital Storytelling Conference this week in Manhattan. Learn more and see the other speakers here: http://www.talkforumnyc.com/talk-conference/engage-the-nyc-digital-storytelling-conference/

CCO Javier Campopiano featured on Movidiam Podcast

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Javier Campopiano addresses the new influences for agencies, the permanence of relationships, the mantra of Saatchi and the fallacy of ‘thinking outside the box’.  Listen to the full podcast or read the transcript here: https://www.movidiam.com/blog/713/javier-campopiano-saatchi--saatchi--nothing-is-impossible-

How Saatchi NY’s new leadership plans to live up to the agency’s lofty “Nothing is Impossible” mantra

News

Andrea Diquez, CEO and Javier Campopiano, CCO are eager to spearhead Saatchi New York’s next chapter while doing work for big-name clients like Walmart and P&G’s Tide. Apart from both being natives of South America – Diquez hails from Venezuela while Campopiano is from Argentina – they both have a history with Saatchi that’s spanned global offices and roles. Read…

Saatchi NY hits the road for an extensive rural study

News

With 81 percent of Americans living in urban areas, Saatchi & Saatchi New York spent last summer conducting a survey in 13 states and 30 small towns across the country—from New Hampshire to New Mexico. The goal was to discover more about middle America, from how residents like to shop to what their day-to-day lives are like. Read more at: http://www.adweek.com/agencies/what-advertisers-need-to-know-about-values-in-rural-america-today/