“Usually as an agency person you are given a deck and you’re told this is a consumer, this is what they do and this is how they feel. We just went through an experience that I think is completely transformative,” Pogue said. “Do we know everything there is to know? Maybe not, but can we empathize a little more with our men and women who serve this country? Absolutely.”
This was the first year any outside group was allowed to participate in USAA’s event, this year held at USAA headquarters in San Antonio, Texas. Each year participants perform basic military training from running a mile and a half to obstacle courses and push-ups, all before the sun comes up.