Saatchi NY awarded Marketing Agency of the Year by The Drum

News

Saatchi NY doubled-down on its momentum in 2018, bringing in key leadership like Taras Wayner, CCO, and attracting new clients, including Atlantis Paradise Island, as well as delivering breakthrough work for their legacy brands. As the agency’s roster and projects evolved throughout 2018, Saatchi continued to build its diverse talent base and push boundaries with innovative brand experiences.   Read…

Tide: Bradshaw Stain

Work

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

Five Minutes with Taras Wayner

News

Little Black Book recently spoke with Taras Wayner, CCO, on the intersection of technology and storytelling – and the potential of Marcel.   Read the full piece here.  

Tecate: Beer Wall

Work

2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United Stat