Tide: Bradshaw Stain

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During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the

Tecate "Beer Wall"

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2016 marked a year in American politics that no one could have predicted. Real estate tycoon Donald Trump was running for president, fervently proclaiming his intention to build a wall – a great, great wall – on the southern border of the United Stat

Pampers #betterforbaby Surprises

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In Hush Little Baby we asked the world to share what they do to be #betterforbaby, and were overwhelmed by the response from parents all around the world. So we decided to surprise a few mothers by fulfilling their pledges.

Preeya Vyas to speak on Digital Storytelling Panel

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Our Managing Partner, Digital, will participate on a panel at the Digital Storytelling Conference this week in Manhattan. Learn more and see the other speakers here: http://www.talkforumnyc.com/talk-conference/engage-the-nyc-digital-storytelling-conference/

CCO Javier Campopiano featured on Movidiam Podcast

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Javier Campopiano addresses the new influences for agencies, the permanence of relationships, the mantra of Saatchi and the fallacy of ‘thinking outside the box’.  Listen to the full podcast or read the transcript here: https://www.movidiam.com/blog/713/javier-campopiano-saatchi--saatchi--nothing-is-impossible-

How Saatchi NY’s new leadership plans to live up to the agency’s lofty “Nothing is Impossible” mantra

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Andrea Diquez, CEO and Javier Campopiano, CCO are eager to spearhead Saatchi New York’s next chapter while doing work for big-name clients like Walmart and P&G’s Tide. Apart from both being natives of South America – Diquez hails from Venezuela while Campopiano is from Argentina – they both have a history with Saatchi that’s spanned global offices and roles. Read…