Mary Baglivo on Bloomberg discussing social media and advertising
28 OCT 2011
Mary Baglivo, chief executive officer of Saatchi & Saatchi's Americas division, talks about the importance of storytelling and the impact of social networking and new technologies on the advertising industry. She speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)
See it here: http://www.bloomberg.com/video/76714092/
Notes to editors
About Saatchi & Saatchi
Saatchi & Saatchi New York (http://www.saatchiny.com/) is the largest agency in the 140-office Saatchi & Saatchi global network, part of Publicis Groupe, the world’s third largest communications group. It handles Lenovo, Miller High Life and JCPenney as well as over 40 #1 brands in its client portfolio, including: Tide, Pampers and Olay (Procter & Gamble); Pillsbury and Cheerios (General Mills); Theraflu and Triaminic (Novartis).