2011 ADCOLOR® Awards: Most Valuable Partnership- Saatchi & Saatchi and Streetlights
13 SEP 2011
The 2011 ADCOLOR Awards will honour Saatchi & Saatchi and Streetlights with the Most Valuable Partnership award on Saturday, September 17, 2011 at The Beverly Hilton International Ballroom.
The ADCOLOR Industry Coalition is a 501 trade association that was founded in 2005. The AIC seeks to support and inspire professionals of color and diversity champions within advertising, marketing and media industries.
Saatchi & Saatchi and Streetlights celebrate ADCOLOR's recognition of their nearly twelve-year relationship. Without which, hundreds of minorities' films, TV, commercial, music video production careers may not have been launched. Under the guidance of founder and executive director Dorothy Thompson, Streetlights has become an entertainment industry force in LA-based job training, placement and mentoring program.
Saatchi & Saatchi remains committed to long term sustainability and growth for its diversity programs. The initiatives implemented have a wide reaching effect, and offer opportunities to build and grow. Streetlights enables Saatchi & Saatchi to “speak their hearts with their spend” in a tangible way. Through the partnership with Streetlights, Saatchi & Saatchi has been able to target the money spent on clients’ behalf to have a specific and consistent effect on the participants in the program.
Both Saatchi & Saatchi and Streetlights graciously accept the Most Valuable Partnership award, with the hopes of future diversity within advertising, marketing and media industries.
Notes to editors
About Saatchi & Saatchi
Part of the Publicis Groupe, the 3rd largest communications holding company,
Saatchi & Saatchi’s Network clients include Carlsberg, Deutsche Telekom/TMobile,
General Mills, Novartis, Procter & Gamble, Sony Ericsson, Toyota and VISA Europe.
With 140 offices and over 6000 employees, Saatchi & Saatchi is known for its
outstanding creative ideas that generate powerful emotional connections between consumers and products.
This is a key element in Lovemarks, Saatchi & Saatchi’s unique methodology
for elevating the status of brands by creating ‘loyalty beyond reason’ and
Saatchi & Saatchi is ‘The Lovemarks Company’.